" ... an initial screening to ensure that the author's work meets certain minimum standards of quality and content. If it passes this preliminary assessment, it is then read by members drawn from our global reader group. They judge the merits of the book based on a comprehensive list of criteria, including;
On average, 50% of the books submitted to us fail to pass the initial screen and another 40% are subsequently rejected by our readers. Thus, only 10% of the books we consider are awarded our B.R.A.G. Medallion."
On their website they have a large list of books that have already gone through this process and been awarded a medallion. Check them out and get some awesome indie books: http://www.bragmedallion.com/